Brand Confession

品牌自白

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HELEN KIDS 以“海伦凯勒”的故事为背景，用爱心去拥抱世界、成为人们心中的偶像，不屈不挠、接受生命的挑战。希望海伦幼儿园的每一位老师都是孩子的引路人。以人为本、弘扬中华文化、倡导素质教育、双语平衡、师幼共同成长，和谐发展为办园理念；为幼儿的一生幸福奠定基础。

麦吉乇在充分了解需求之后，设计师将充满力量的盾牌 、代表幸运的四叶草、上善若水的水波纹以及温暖幸福的灿烂阳光融入其中，展现世界的美好，是成长、时间的见证，为幼儿的一生幸福奠定基础。

Based on the story of "Helen Keller", Helen kids embraces the world with love, becomes the idol in people's heart, and perseveres to accept the challenge of life. I hope every teacher in Helen kindergarten is a guide for children. People oriented, carry forward the Chinese culture, advocate quality education, bilingual balance, teachers and children grow together, harmonious development for the idea of running the kindergarten; lay the foundation for children's life happiness.

After fully understanding the needs of maijituo, the designer integrates the powerful shield, the clover representing luck, the water ripple as good as water and the warm and happy sunshine into it, showing the beauty of the world, witnessing the growth and time, and laying the foundation for the happiness of children's life.