Brand Confession

品牌自白

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育兰国际幼儿园运用取“YULAN”的“YL”做升级优化，突出品牌名称；以几何的形式作为呈现手法，“U”形为原型，既表现了字母的外观，同时也是乐观稳定的代表；将“Y”的造型，做延伸处理，使其形成一个树苗与书籍的造型，意味着成长与知识，代表幼儿的茁壮成长与对未来的美好憧憬；做同样圆弧的处理，体现运动与自信感，象征着孩子们热爱生活，自信自立的精神品质；圆形是成长之圆的代表、星星是光明、智慧、引领前行的象征；汇聚在一起，即意味着团结、互助、友爱、向上；一副高举智慧的画面，寓意让每一位孩子可以得到智慧的熏陶。

麦吉乇在充分了解需求之后，色彩选用冷暖结合，对比感鲜明，采用干净的自信蓝、活力的创意黄、希望的薄荷绿、亮眼的知识粉，给予孩子光明、自信、正直的学习成长环境。

YULAN International Kindergarten uses the "YL" of "YULAN" to upgrade and optimize, highlighting the brand name; In geometric form as the presentation technique, "U" shape as the prototype, not only shows the appearance of the letter, but also represents optimism and stability; The shape of "Y" is extended to form a shape of saplings and books, which means growth and knowledge, and represents children's healthy growth and beautiful vision for the future. Do the same arc processing, reflects the movement and a sense of confidence, symbolizing the children love life, confident and independent spiritual quality; The circle is the representative of the circle of growth, and the star is the symbol of light, wisdom and guidance. Gather together, that means unity, mutual assistance, friendship, upward; A picture of holding high the wisdom, meaning that every child can get the influence of wisdom.

 After fully understanding the demand, McGee soybean makes it clear that the colors are made by combining cold and warm with distinct contrast. It uses clean confident blue, vigorous creative yellow, mint green of hope and bright knowledge powder to give children a bright, confident and upright learning environment.