辅助图形作为VI设计中两大要素之一，不仅可以增强基础系统中的标志、标准字体以及标准色等要素的适应性，还能够在一定程度上增强园所形象的渗透力，辅助树立品牌形象。

As one of the two major elements in VI design, auxiliary graphics can not only enhance the adaptability of logo, standard font, standard color and other elements in the basic system, but also enhance the penetration of the image of the park to a certain extent, and help establish the brand image.

1、辅助图形的概述 | Overview of auxiliary graphics

辅助图形，在企业视觉识别系统中常被灵活运用，强化企业形象、弥补基本要素的设计运用不足的附属图形，增加了标志、标准字、标准色等基础要素的适应性，是视觉传达更具表现的幅度与深度，增强企业形象等基础要素传递的渗透力。

Auxiliary graphics, which are often used flexibly in the enterprise visual identification system, strengthen the enterprise image and make up for the insufficient design and application of basic elements, increase the adaptability of basic elements such as logo, standard word and standard color, and enhance the penetration of basic elements such as enterprise image.

2、辅助图形的造型表现方法 | Modeling representation method of auxiliary graphics

辅助图形借助于外形、构成形式和表现手法，通过结合VI中的其他元素，形成辅助图形独具的特殊艺术语言，并决定了各不相同的造型表现方式所形成的的VI系统的感染力。

With the help of shape, composition form and expression method, auxiliary graphics form a unique special artistic language by combining other elements in VI, and determine the appeal of VI system formed by different modeling expression methods.

（一）造型形式

辅助图形在不同的VI中表现出来的外形形态是千差万别的，但通过归纳分类、细致分析，发现辅助图形外形的表现形态总体分为三种大的类别，即几何形、自然形以及抽象形。几何形、自然形属于局像图形范畴，而抽象性属于抽象图形范畴。

The shapes of auxiliary graphics in different VI are different, but through induction, classification and detailed analysis, it is found that the shapes of auxiliary graphics are generally divided into three categories, namely geometric shape, natural shape and abstract shape. Geometric form and natural form belong to the category of local image figure, while abstraction belongs to the category of abstract figure.

（二）具象形

具象形对形态的塑造是以模仿“自然物”为原则的，以自然存在的形象为依据，塑造出的形象容易被视觉指认为某种已存在的物体。直接提取自然形作为辅助图形，或者以自然形为辅助图形的基本元素并通过变化组合形成新的辅助图形，是VI辅助图形的一种比较多见的外形表现方式。

The shaping of concrete form is based on the principle of imitating "natural things" and the image of natural existence. The image created is easy to be regarded as an existing object by vision. It is a common form of VI auxiliary graphics to directly extract natural shape as auxiliary graphics, or to take natural shape as basic elements of auxiliary graphics and form new auxiliary graphics by changing combination.

（三）抽象形

抽象形是不受已存在的自然所限制的，它的塑造可根据一些基本形式因素来进行，最终的形象是无须和某一生活中具体的物体画等号的。以抽象来表现辅助图形的外形也是常见的。以点、线、面、体为基本特征，通过简单的外形帮助人们有效地刻画错综复杂的世界的几何形状类抽象形，在辅助图形的应用过程中，几何形状类抽象形是以一种更简洁有力的方式配合对VI中其他要素的传播运用，富有程式化，单纯化等特征。

Abstract form is not limited by the existing nature. It can be shaped according to some basic formal factors. The final image does not need to be equated with a specific object in life. It is also common to use abstraction to represent the shape of auxiliary graphics. With point, line, surface and body as the basic features, the simple shape helps people effectively depict the geometric abstract form of the complex world. In the application process of auxiliary graphics, the geometric abstract form is a more concise and powerful way to cooperate with the spread and application of other elements in VI, which is full of stylization, simplification and other characteristics.

麦吉乇设计观点：

Maijituo design point of view:

重视幼儿园平面设计，设计出科学的有利的视觉识别，是传播幼儿园教育理念、建立幼儿园知名度、塑造幼儿园形象的快速便捷之途。

Maijituo design point of view: pay attention to the kindergarten graphic design, design a scientific and favorable visual identity, is to spread the kindergarten education concept, establish the kindergarten popularity, shape the kindergarten image of the fast and convenient way.

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