园所进行VI设计时，包括色彩设计、字体设计、图案设计等，还包括园所品牌的IP形象设计，一个IP形象，展现的不仅仅是一个简单的吉祥物，他还蕴涵着园所的教学理念、背景故事等意义。

Kindergarten VI design, including color design, font desigThe first draft of IP image design is mostly based on the concept of kindergarten, combined with the background elements in the history of kindergarten establishment, setting the first draft of IP image, determining the overall style of IP, and adding IP image files.n, pattern design, also includes the kindergarten brand IP image design, an IP image, showing not only a simple mascot, but also contains the kindergarten teaching concept, background story and other significance.

IP形象的设计，一般分为三个方面情感理念、角色定位和图形设计。 应主要以下几点：

The design of IP image is generally divided into three aspects: emotional concept, role positioning and graphic design.   The main points should be as follows: 

1. 情感理念 | Emotional concept

IP形象设计的最初稿，大多以园所办园理念结合，结合园所创建历史中的背景元素，设定符合的IP形象初稿，确定IP整体风格，增添IP形象档案资料。

The first draft of IP image design is mostly based on the concept of kindergarten, combined with the background elements in the history of kindergarten establishment, setting the first draft of IP image, determining the overall style of IP, and adding IP image files.

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2. 角色定位 | Role orientation

IP形象的造型状态，必须要在符合园所的文化理念的同时，符合幼儿心理，贴近幼儿形象的IP造型，可以引起幼儿的共鸣心理，从而引导幼儿进一步的学习娱乐。

The modeling state of IP image must be in line with the cultural concept of kindergarten, at the same time, in line with children's psychology. The IP modeling close to children's image can cause children's resonance psychology, so as to guide children to further study and entertainment.

3. 图形设计 | Graphic design

IP形象的造型一般多以动物为主，例如：鹿、马、小象、兔子等较为可爱的动物；在将动物进行Q版塑造的同时，将造型拟人化，更加贴近幼儿的心理，加入园所教育理念，培养目标等元素进行设计，最终加入鲜明色彩将IP形象塑造饱满，达到设计目的。

Generally, the modeling of IP image is mainly based on animals, such as deer, horse, elephant, rabbit and other lovely animals. When the animals are shaped in Q version, the modeling is anthropomorphic, which is closer to children's psychology. By adding kindergarten education concept, training objectives and other elements to design, and finally adding bright colors, the IP image is fully shaped to achieve the design purpose.

IP设计的必要性

The necessity of IP Design

一个完整的IP形象对幼儿来言，则是一个陪伴成长的好友，是得以在教学之中起到引导作用，在生活之中具有陪伴效果的亦师亦友的存在。

A complete IP image for children is a good friend who accompanies and grows up. It is also the existence of teachers and friends who can play a guiding role in teaching and have accompanying effect in life.

麦吉乇设计观点：

Maijituo design point of view:                                       

重视幼儿园平面设计，设计出科学的有利的视觉识别，是传播幼儿园教育理念、建立幼儿园知名度、塑造幼儿园形象的快速便捷之途。

Maijituo design point of view: pay attention to the kindergarten graphic design, design a scientific and favorable visual identity, is to spread the kindergarten education concept, establish the kindergarten popularity, shape the kindergarten image of the fast and convenient way.

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